Kevin Beaulieu’s multidisciplinary practice focuses on male identity in a sociological perspective. Using autobiographical fiction, self-portraiture and irony, he explores issues related to virility, violence, sexuality and power through excessively masculine imagery. The artist endeavours to challenge dominant gender standards and reveal the effects of toxic masculinity.

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​We must remember that manliness is a marketing term. If something can hurt you, but powerful people want you to shut up and take it, they call it manly. Dying in war is manly. Violent sport is manly. Cheap beer and spicy food are manly. It's a scam, where rich people trick poor people into doing for their own profit, amusement or power. Thus, perpetuating the systemic and intergenerational nature of poverty, where adverse conditions and unhealthy behaviors are perpetuated.

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I borrowed the title ''The Male Artist'' as a mirror facing a problem in the art world. A job has no gender. But in many professional environments where women are underrepresented or a novelty, we are failling to name their job title proprely without mentionning their sex, such as woman artist, female author, female engineer or she-hulk. That's a shame.